That critique will be the Specialty Item that you've created for your client.
Monday, April 27th is when I will need to see all the work created this semester boarded.
This will include any work you've revised since the semester began.
1. Logo board (color and b/w)
2. Stationery boards (with insert on back with mock ups)
3. Advertisement boards
4. Mailer boards (with insert on back with mock up)
*Your Specialty board will not be included for this on Monday since you are still working on it.
As you start to write your Artist Statement for the Sophomore Review let me know if I can assist in any way. Remember this is your personal statement about where you are right now regarding yourself as an artist/designer.
YOUR ARTIST
STATEMENT:
(Explaining
your creative and academic self to yourself. This is where I am right now in my
life.)
You should write it on your own stationery. The first draft can be on plain paper but the finished draft must be on your new branding stationery.
Question: Why do I
have to write an artist statement?
It's stupid.
If I wanted to write to express myself I would have been a writer. The whole
idea of my art is to say things visually. Why can't people just look at my art
and design and take away whatever experiences they will?
Answer: Artist
statements are not stupid; they're more like essential. And you don't have to
be a writer to write one. And people already look at your art and take away
whatever experiences they will. Your artist statement is about facts, a basic
introduction to your art; it's not instructions on what to experience, what to
think, how to feel, how to act, or where to stand, and if it is, you'd better
do a rewrite.
On this
planet, people communicate through language, and your artist statement
introduces and communicates the language component of your art. People who come
into contact with your art and want to know more will have questions. When
you're there, they ask you and you answer. When you're not there, your artist
statement answers for you. Or when you're there, but you don't like to answer
questions, or you're too busy to answer questions, or someone's too embarrassed
to ask you questions, then, your artist statement, does the job.
Just about
all artists want as many people as possible to appreciate their art.
A good
artist statement works towards this end, and the most important ingredient of a
good statement is its language.
WRITE YOUR
STATEMENT IN LANGUAGE THAT ANYONE CAN UNDERSTAND, not language that you
understand, not language that you and your friends understand, not language
that you learn in art school, but everyday language that you use with everyday
people to accomplish everyday things.
An effective
statement reaches out and welcomes people to your art, no matter how little or
how much they know about art to begin with; it never excludes.
