Friday, February 6, 2015

Color and B/W Client Critique is Wednesday February 11th




I've decided NOT to ask you to put the PMS, CMYK or RGN color swatches on your client logo boards that you will turn in on Wednesday.
I don't feel like it's relevant right now to what you are doing. Keep it simple.

Just turn in a printed/boarded 12 x18 client logo with Black/white version and Color Version.
If you use Portrait Format: B/W version should be at the top and the Color version below it.
or If you use Landscape Format: B/W version should be on the left and the Color version on the right.
(see example of Graham Robson from last spring)




Check to make sure the logo isn't pixelated but instead a clean pristine version.
Make sure it's large enough on the page but without it being too big. Scale is important.
Look at the white space around the logos as well. Positioning is important.
Clean print on white paper.

*you can always do multiple printed boards with other variations of your logo on them especially if you are still trying to decide your logo.

Name on the reverse side of the board.

Start thinking about your stationery set now too.
I'll post examples on the blog today to show what others have done in the past.
Stationery/Letterhead sets use additional type/fonts for additional information (addresses/phone/websites, etc.)





Also be thinking about how you might also advertise your client through illustration, photography, any media you desire.
There will be 3 various sized printed advertisements forthcoming.

Let's look at color versions of your client logos on Monday!

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