48-Hour Repack Competition for Students

http://48hrrepack.com

GSU won first place in 2010:
http://48hrrepack.com/past-contests/2010-contest/smuckers-natural-peanut-butter/

Entry in 2013:
http://48hrrepack.com/past-contests/2013-2/kirks-original-coco-castile-bar-soap/

Also check out GSU entry 2014:
http://48hrrepack.com/past-contests/2014-5/drip-maple-syrup/

AIGA Student Pin Up Show This Saturday - Enter

Hello!

The AIGA/Atlanta Student Pin-Up Show is upcoming this coming Saturday evening and I am writing you as we really want to get a great turnout for it. If you will might you advertise it about and get behind it with all your students that would be wonderful. It is Saturday evening over at Big Studio at King Plow and it promises to be great.

This year there are close to $5000 in awards for the students. And we have opened up the categories to be even more inclusive with not only graphic design, both 2D and 3 D, but also photography, illustration, web design, and two new categories one for brand new students who've just started in school, and the other for a 'best use of materials. Plus there are some excellent judges. 

It should be a lot of fun for the students. We need to get behind this in a big way and it's the reason I am writing you to please celebrate this about with your students and faculty in that they might make be aware of it and encouraging to the students to attend. 

I am enclosing the link for the AIGA-Atlanta website which has all the information: http://atlanta.aiga.org/event/aiga-student-pinup-show/

And if you or anyone has any questions please just reach out to me and I will get right back to them. 

Hank Richardson, Director of Design, Portfolio Center

Spring Calendar (Tentative)

Monday Jan12                  Intro to class; expectations/student blogs/student info sheet/Syllabus                      

Wednesday 14           MLK Poster Design Due 12x18

                       

Monday 19                      MLK Holiday No Classes                            

Wednesday 21                 Bring in 3 choices for client (independent small business) should be on your blogs

                                       along with pics/images of exterior/interior possibly; Revised MLK Posters Pin up

Monday 26                      Make choice of client and begin the process of redesigning the logo

Wednesday 28                 Logo redesign

Monday Feb 02                Logo redesign

Wednesday 04                 Logo redesign  Pin Ups in class Color and B/w Versions

Monday 09                      Logo redesign

Wednesday 11          Critique B/W and Color and PMS colors

Monday 16                     Stationery (Business Cards/Letterhead/Envelope/etc)

Wednesday 18                 Stationery

Monday 23                      Stationery Sets work in class

Wednesday 25                 Stationery Sets work in class

Monday Mar 02                Midterm - Stationery Sets Critique  (boarded and printed comps)

Wednesday 04                 Collateral

Monday 09                       Collateral

Wednesday 11                 Collateral Mailer

Monday 16                      Spring Break No Classes

Wednesday 18                 Spring Break No Classes

Monday 23                      Collateral Mailer

Wednesday 25                 Collateral Mailer

Monday 30                   Collateral Mailer Critique

Wednesday Apr 01            3 Ads work in class

Monday 06                       3 Ads work in class

Wednesday 08                  3 Ads work in class

Monday 13                 Three Advertisements Critique

Wednesday 15                 Earth Day2015 Poster Critique printed/backed

Monday 20                      Specialty Items work in class

Wednesday 22                 Specialty Items work in class

Monday 27                  Final Class and Specialty Items/Final client brief/DVD of all work

Post MLK Poster Critique Notes

If you would like the chance to revise or start a new design then these will be due on Wednesday January 21st. Some suggestions:

1. Make sure the composition is compelling visually. Create the kind of visual that really demonstrates the narrative you wish. (Celebration/Inspiring/Memorial/Somber, etc.) If your text/type is somber then the image too should be somber. Don't clash two aesthetics because one drowns out the other.

2. Be careful of putting type above and below an image (sandwiching the image)

3. Type can (and should) be scaled when using various text/type in areas on a composition.

4. Don't overuse your "chosen" type...meaning, if you use a Serif typeface for the Headline/Quote or whatever, then use another typeface (san serif) perhaps for the supporting copy/text. Again, scale each for their dramatic effect.

5. Color can be important even if you use it just once. For instance if you choose to use black text and black/white illustration/image then perhaps your text can be a "blackish red" or a "blackish blue"....adding just a little difference to the design mix.
It works. Don't always go to black for effect.

7. Make sure your text isn't too close to the edge of your paper. Let it breathe.

8. Your GSU logo should not be in a box. I'm enclosing a b/w version that you can use as well if you choose. When you use just the "G" flame logo for GSU make sure you also use the corresponding text that says "Georgia State University." Many people don't know what the "G" stands for. 

9. If you use the GSU logo then you don't need to use Georgia State University anywhere else in your design. It's redundant. You don't have to put Atlanta, GA on your designs. Optional.

10. Figure out what works best with your design: UPLC or All CAPS. Don't overuse either if you have a lot of text.

11. Finally, Don't decorate but you can choose items like "lines/underlines" for decorative and dramatic effect. Be wary of using dingbats for effect if you don't need them.

Less really is more if it's the scale is right and the visual effect is right.
Stage your composition. Each image and each text and logo are characters on a stage who have a presence. There should be one "star" and one focus point with supporting characters to assist in delivering your clear visual message.

P.S.  Don' forget to Bring 3 examples of what you are considering for your client this semester to redesign. These need to be independent businesses/mom&pop type business. Vary your choices for more possibilities.  Put these chosen examples on your blog. You can take pics of them inside and out and/or show their current logo and be able to discuss why you want to redesign them. Look around and think about what possibilities you can have as you redesign these clients.

Also put some of your Best work from last semester on your blog and also 5 Best and 5 Worst logo designs on your blogs

The First Logo Redesign Critique is Monday February 16th and this is what you will need

The B/W and Color Logo Critique is scheduled for Monday February 17th

Boarded Vertical or Horizontal
12x18 with Black and White logo and Color logo.
You should also have an indication of the PMS color choices. 
Please insure these color swatches do not get too large.

Examples below for how to present the work at this critique.

Black and White logo should be on the Left side (if horizontal layout) or Black and White logo should be on top (if vertical layout.)

Color Logo should be on the Right side (if horizontal layout) or Color logo should be on bottom  (if vertical layout.)

Please be aware of the white space around your logos and spacing.
Don't let the logos be too large on the page or too small.
Make sure the PMS indications are also sized accordingly.
You want clean and crisp printed (in focus) client logos.

Logo Case Study: Jermaine Braggs

Logo Redesign Case Study: Austin Franz

Course Schedule (Tentative)

2015 SPRING SEMESTER CALENDAR: (Tentative)

Monday Jan12                  Intro to class; expectations/student blogs/student info sheet/Syllabus                      

Wednesday 14           MLK Poster Design Due 12x18

                       

Monday 19                      MLK Holiday No Classes                            

Wednesday 21                 Bring in 3 choices for client (independent small business) should be on your blogs

                                      along with pics/images of exterior/interior possibly;

Monday 26                      Make choice of client and begin the process of redesigning the logo

Wednesday 28                 Logo redesign

Monday Feb 02                Logo redesign  (Mood Board and Creative Brief Draft)

Wednesday 04                 Logo redesign

Monday 09                      Logo redesign Pin Ups in class Color and B/w Versions

Wednesday 11                 Logo redesign

Monday 16                 Client Logo Critique (color and b/w) with pms colors

Wednesday 18                 Stationery (Business Cards/Letterhead/Envelope/etc)

Monday 23                      Stationery Sets work in class

Wednesday 25                 Stationery Sets work in class

Monday Mar 02                Midterm - Stationery Sets  work in class

Wednesday 04                 Stationery Sets work in class

Monday 09                 Stationery Sets Critique  (boarded and printed comps)

Wednesday 11                 Collateral Mailer

Monday 16                      Spring Break No Classes

Wednesday 18                 Spring Break No Classes

Monday 23                      Collateral Mailer

Wednesday 25                 Collateral Mailer

Monday 30                  Collateral Mailer Critique

Wednesday Apr 01            3 Ads work in class

Monday 06

Wednesday 08                 3 Ads work in class

Monday 13                 Three Advertisements Critique

Wednesday 15                 Earth Day2015 Poster Critique printed/backed

Monday 20                      Specialty Items work in class

Wednesday 22                 Specialty Items work in class

Monday 27                  Final Class and Specialty Items/Final client brief/DVD of all work

MLK Poster Design Specs: Due Wednesday January 14th

These were on the GSU facebook site last year

The MLK Commemorative Poster:

Due: Wednesday January14th

Printed (not mounted)

All original art/photo/collage/typography/illustration/drawing/etc.

Specs:

1. A commemorative poster design honoring the legacy of Dr. Martin Luther King, Jr.

2. You should tag the poster with the GSU official logo (see jpeg below to use) someplace on your poster design.

3. Poster should be a vertical format, 12 x 18

4. Possible examples of text to include on the poster: 

MLK Day 2015

January 19th  (or January 19, 2015)

Georgia State University, Atlanta, GA

or 

31st Annual Martin Luther King, Jr. Commemoration (or Observance)

January 19, 2015, 

Georgia State University, Atlanta,GA

or 

MLK, Jr. 2015

Georgia State University, Atlanta,GA

The imagery should be original drawing, quote, photography, illustration, painting, collage, typography that symbolizes the history and the holiday of the man at the center of this national holiday

Check out:  www.thekingcenter.org

History: 

Martin Luther King Jr. Was an American clergyman, activist, humanitarian, and leader in the African-American Civil Rights Movement. He is best known for his role in the advancement of civil rights using nonviolent civil disobedience. 

The Martin Luther King, Jr., National Historic Site includes a number of facilities that are operated in partnership with the National Park Service, Ebenezer Baptist Church and The King Center. Within these facilities the visitor can learn about Dr. King's life and and his influence on others. The Peace Plaza is the area between the National Park SErvice Visitor Center and Auburn Avenue. It's just a walk away from campus should you choose to visit. If you use photography this is a great resource for you to use. All images must be original.

No copyrighted images.

You can create a commemorative poster design honoring the legacy of Dr. Martin Luther King, Jr. in any way you wish. It might be a design honoring his entire life and create a design that could possibly be used in some form of promotion or advertising.

Think of The King Center as you client and they've asked you create a commemorative poster design for their celebratory holiday occasion on Monday January 20th each year.

You can commemorate his birthday or the national holiday. It is the legacy of his life.

Think of this a event poster. It might be inspired by by a certain design from another era (WPA posters) or it might be a design that is inspired by  typography or illustration..again play to your strengths as a designer. Create a new piece of work that is significant to the event.

Research.

Reverend Martin Luther King, Jr. was born in 1929, the second of three children. Early in his life, Reverend King recognized the evils of segregation and racial prejudice. He was an outstanding student throughout his years in school and went on to receive his Bachelor of Divinity degree in June of 1951. In a speech given during the ceremonies at the White House when Reverend King’s birthday became a recognized national holiday, Mrs. King touched the heart of our nation as she summarized her husband’s life: “In his own life’s example, he symbolized what was right about America, what was noblest and best, what human beings have loved unconditionally. He was in constant pursuit of truth, and when he discovered it, he embraced it. His nonviolent campaigns brought about redemption, reconciliation and justice.” America is a more democratic nation, a more just nation, a more peaceful nation because Martin Luther King, Jr. became her preeminent nonviolent commander. 

Case Study Logos: Graham, Jonathan, Jason , Oreta

Courtesy Banksy

The Logo and the Logo Board

The B/W and Color Logo Critique.

Boarded Vertical or Horizontal
12x18 with Black and White logo and Color logo.
You should also have an indication of the PMS color choices. 
Please insure these do not get too large.

Examples below for how to present the work at this critique.

Black and White logo should be on the Left side (if horizontal layout) or Black and White logo should be on top (if vertical layout.)

Color Logo should be on the Right side (if horizontal layout) or Color logo should be on bottom 
(if vertical layout.)

Please be aware of the white space around your logos and spacing.
Don't let the logos be too large on the page or too small.
Make sure the PMS indications are also sized accordingly.

Case Study #4: Victoria Lane

Case Study #3: Tres Swygert

Blast from the Past: Logos others created in 3200

Anri Olivier 
"Acoustic Jazz Lounge" (originally she had been working with "Acoustic Jazz Restaurant and Lounge" but decided at the last incarnation of her logo to drop the word "Restaurant"

Katherine Konzal
"Little Five Points Pharmacy"

Alex Leon-Kahn
"Sakura Stix Hibachi Grill & Sushi Bar"

 
William Garcia "Williams Po-Boys & Snowballs"

 Carlos Acosta "Dave's Comics"

Karimah Muhammed "Sublime Donuts"

 Trek Matthews " Stratosphere Skateboards"

 

Bobbi Sweeney "Jalepeno Joe's

 

Stephanie Little "Stillness Yoga

My Tran "Wings Camera"